I developed a cohesive visual identity to support the launch of Culture Fit LLC, a new personal training brand aiming to partner with local businesses to promote healthier, more active workplaces. This included designing a bold and energetic logo that reflects the brand’s mission of working locally to create better workplace wellness. I also created SWAG mockups—including branded apparel—to help build early recognition and professionalism while creating tutorial videos and participating in meetings. To generate momentum ahead of the official launch, I designed a “coming soon” website with a clean, modern layout that aligns with the Culture Fit brand and includes space for lead capture and partnership inquiries. The result was a strong visual foundation tailored to the brand’s unique focus on corporate wellness.